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Brochure First Draft

Posted by lisa on Jul 20, 2008

For our business class at massage school we had to make a brochure. This is my first draft of a tri-fold. I used it at the SmartPak event where we massaged for our intership, so I had to make clear I’m not a certified animal massage therapist yet. I’ll actually send these to the printer when I have my credentials.

On the back side are listed a number of the benefits of massage. Click the image for a pdf.

Thumbnail of Lively Dog brochure

Behavior

  • Massage decreases stress through activation of the parasympathetic nervous system.
  • Massage decreases the heart rate and blood pressure.
  • Massage lowers physiological arousal and stress hormones. This not only lowers feelings of anxiety and depression, but also enhances the immune system.
  • Massage increases serotonin levels, which have a positive effect on stress and depression, and may also reduce pain.
  • Massage builds trust between you and your companion animal as you spend time together and learn to read her signals. Animals that believe their humans understand and want the best for them show decreased anxiety.

Free Movement

  • Free range of motion and flexibility increases significantly following massage.
  • Massage elongates and softens connective tissue.
  • Massage decreases soreness and stiffness by increasing blood circulation, which brings more nutrients to the muscle and promotes rapid removal of waste products.
  • Healthy and athletic dogs also benefit from massage, which reduces many postural distortions. Releasing trigger points and reducing muscle tension increases range of motion and balances the gait, resulting in increased performance and improved motor skills. Therefore, massage also helps in preventing injuries.
  • Massage reduces pain, increasing comfort for injured, sick, or geriatric animals.

Accelerated Healing

  • Massage increases circulation, both cardiovascular and lymphatic.
  • Enhanced circulation to a fracture leads to increased deposition of new bone.
  • Massage applied to healed wounds helps reduce excessive scar formation in the skin and soft tissue beneath.
  • Massage reduces swelling by promoting lymph circulation.
  • Massage helps to gently build tone in muscles weak from disuse or illness.
  • A massage session by a trained practitioner can detect abnormalities earlier, allowing for accelerated veterinary treatment.

What do you think?

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